Fed up with the fees charged by third-party delivery services, a group of Las Vegas restaurants is banding together to form their own service, Loco Co-op.
As many as 70 restaurants will be able to buy a share of ownership in the Loco Las Vegas franchise established by Kristen Corral of Tacotarian, a plant-based Mexican eatery in downtown Las Vegas.
About 30 restaurants have indicated they want a share in the Las Vegas co-op, which would compete with app-based delivery services like Grubhub and DoorDash, Corral said. The service should be operational here by April.
Loco was started in Iowa City, Iowa, where it quickly gained market share over the other delivery apps in town, and has been franchised to other cities like Omaha, Neb., Richmond, Va., Knoxville, Tenn., and Nashville, Tenn., according to the co-op. Loco is 100% owned and operated by local independent restaurants.
“When we came across the Loco Co-op model which was already operating in several other cities successfully, we knew we could make it work here in Las Vegas,” Corral said in a statement.
In Las Vegas, restaurant owners have complained about third-party companies taking as much as 30% per order for delivery, a popular service during the pandemic.
Featured Image Credit: Steve Marcus
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